The number of clicks has increased by 331 percent compared to the same period last year.
Earlier this autumn, the electronics industry named the smart ring the “gadget of the year”. It seems to have been an accurate analysis. Fresh data from Klarna shows that interest in smart rings has increased significantly since last year. According to the numbers, smart rings were one of the most popular product categories in November 2025, and the number of clicks increased by 331 percent compared to the same month in 2024.
Less growth for adult toys
HUI named the adult toy as the “Christmas present of the year”, and Klarna also notes an increase there, even if it is considerably smaller. In the broader category of toys and accessories, this is an increase of 162 percent compared to November 2024. Looking at toys that are primarily aimed at adults, this is a more modest increase. Click interest for model and construction kits, for example, increased by 65 percent, while puzzles increased by a more moderate 6 percent. But at the same time, interest in coloring books and hobby items also decreased.
Klarna handles around half of all online shopping in Sweden, and the figures come from the company’s own analysis of search and price comparison data.
