The total turnover during the sale day Black Friday fell this year compared to last year and the number of transactions also decreased by 16.8 percent compared to last year.
Turnover during Black Friday fell this year compared to last year
Photo: Henrik Montgomery/TT / TT NEWS AGENCY
In contrast, consumers spent more on each purchase, according to a survey from the price comparison site Prisjakt and Svea Bank. The average order this year was 16.2 percent more expensive compared to last year.
Magdalena Caesar, business area manager for payment solutions at Svea Bank, says according to a press release that there is a clear pattern where Black Friday loses intensity but that sales for the entire month simultaneously increase.
“Much points to the fact that the trade is now more spread out and that the campaign periods start earlier,” says Magdalena Caesar.
