The publishers are reporting Meta’s CEO Mark Zuckerberg to the police for the scam ads that use the names of media outlets and media profiles to trick people on Facebook.
“It is astonishing that one of the world’s largest and most profitable companies is allowed to continue to mediate crime,” writes the publicist organization on SvD Debatt.
Mark Zuckerberg is the founder of Facebook and CEO of Meta.
Photo: DAVID ZALUBOWSKI / AP TT NEWS AGENCY
The Board of Publishers, with SVT, Sveriges Radio, UR, TV4, Sveriges Tidskrifter and Tidningsutgivarna as principals, reports Mark Zuckerberg to the police for, among other things, fraud.
The background is the scam ads on Facebook where the names of media houses and famous media profiles are used to trick people out of money.
The news agency Reuters has reported that ads linked to fraud last year accounted for 10 percent of the revenue of the company Meta, which owns Facebook.
The publishers state that they have repeatedly demanded from Meta that measures be taken to stop the fraud, which has not happened.
The publishers: Too little is done
The manual review that could detect the hoax ads has not been introduced and the technical possibility to redirect visitors to hoax sites has not been stopped, according to the Publishers.
“Instead, Facebook wants to transfer the responsibility to the media companies and the known media profiles that are used in the frauds by referring to notification routines and other preventive measures that are far too cumbersome and rarely lead to the desired result”one writes.
The presenters Anna Brolin and Olof Lundh on TV4 and Karin Mattisson on SVT have been named as plaintiffs in the police report.
– It is good to mark. It’s clear that Meta could have stopped this if it wanted to. That they make money from people being deceived and that it tarnishes us who have been used – Meta should be ashamed, says Olof Lundh.
The publishers also report trademark infringement because media logos are used in the ads without permission.
