Bryan chose Älmhult over Singapore

Ikea’s marketing company in Älmhult is beefing up its staff. Social media and new channels are devouring images and content. But finding people with digital skills is difficult.

– This is the first time in my life I’ve lived in a house.

Bryan Loke laughs. He was born and raised in Singapore and educated in London. Love brought him to Sweden. After he and his Swedish girlfriend lived in his home country followed by seven years together in Stockholm, he got a job at Ikea as an art director.