Adopts the hot strategy – rushes over 800 percent

Stock market rises of thousands of percent. It has been the result for international companies that have invested their cash in bitcoin. Now two companies in Sweden are adopting the same strategy. “Many such companies will go to hell,” says one founder.

It’s one of the hottest trends on the stock market: investing company cash in bitcoin. American Microstrategy, which has changed its name to Strategy, was the first to do so. In the summer of 2020, the company began acquiring bitcoin – and since then its stock has surged over 3,000 percent. Japanese Metaplanet has, with a similar strategy, risen by almost 1,600 percent in one year.

Now Swedish companies are trying to repeat the success.